Who We Are
Farah Mounji | Co-Founder
Farah Mounji is a dynamic and results-driven Revenue Optimization Executive with over two decades of experience elevating performance across luxury hotels and destination properties. With a deep-rooted passion for maximizing revenue and profitability, Farah has built a career on precision, strategic thinking, and a collaborative leadership style.
Before co-founding Storm Hospitality Strategies, Farah led revenue management efforts at renowned New York properties including Lotte New York Palace, The Kitano Hotel, and Triumph Hotels. Her expertise spans all facets of revenue generation—from pricing strategy and inventory control to forecasting, distribution management, and team training.
At Storm Hospitality Strategies, Farah brings a hands-on, tailored approach to every client, drawing on her extensive background to craft data-driven strategies that achieve measurable results. She specializes in guiding hotel and vacation rental properties through complex market conditions, uncovering new revenue opportunities, and implementing sustainable solutions for long-term growth.
Whether navigating a market downturn or scaling for expansion, Farah’s insight and steady leadership help properties thrive—even through the storm.
Andrew Shepherd | Co-Founder
Andrew Shepherd is an industry leader with over 25 years of executive experience in the hotel, resort, and casino industry. Throughout his career, he has cultivated a passion for business development and operational success, designing and executing strategies that grow businesses and drive results. His expertise spans management, construction projects, asset management, real estate acquisitions, and takeovers.
Andrew has a proven track record of building strong leadership teams, fostering resilient partnerships, and creating infrastructures that support long-term success. His extensive experience includes roles as General Manager at multiple properties, such as The Malcolm Hotel and Clique Hotels and Resorts. He is committed to integrity, intentionality, interpersonal effectiveness, and loyalty—values that have enabled him to create high-performing cultures that consistently deliver exceptional results.