Who We Are
Farah Mounji | Co-Founder
Farah Mounji is a dynamic and results-driven Revenue Optimization Executive with over two decades of experience elevating performance across luxury hotels and destination properties. With a deep-rooted passion for maximizing revenue and profitability, Farah has built a career on precision, strategic thinking, and a collaborative leadership style.
Before co-founding Storm Hospitality Strategies, Farah led revenue management efforts at renowned New York properties including Lotte New York Palace, The Kitano Hotel, and Triumph Hotels. Her expertise spans all facets of revenue generation—from pricing strategy and inventory control to budgeting & forecasting, distribution management, and team training.
At Storm Hospitality Strategies, Farah brings a hands-on, tailored approach to every client, drawing on her extensive background to craft data-driven strategies that achieve measurable results. She specializes in guiding hotels and vacation rental properties through complex market conditions, uncovering new revenue opportunities, and implementing sustainable solutions for long-term growth.
Whether navigating a market downturn or scaling for expansion, Farah’s insight and steady leadership help properties thrive—even through the storm.
Andrew Shepherd | Co-Founder
Andrew, is an executive and corporate strategist with over 25 years of experience leading luxury hotel, resort, and casino operations. While he specializes in profit, real estate acquisitions, and large-scale developments, his focus has always been on the people, building strong cultures, trusted partnerships, and mentoring teams.
A prominent figure in Canadian tourism, Andrew led the turnaround and modernization of Tourism Canmore Kananaskis (TCK) as Board President. His work spans provincial and national levels, serving on the Travel Alberta Advisory Committee, and as national President of Skål International Canada, where he supports the country’s top network of hospitality professionals.
Today, Andrew brings his background in operations and crisis management to multiple sectors as an executive coach, keynote speaker, and luxury service trainer. Working directly with businesses across various industries, he helps organizations build practical frameworks to strengthen infrastructure, inspire teams, and keep employees and clients loyal for the long term.